Who Am I? | I. Nike, L’Oreal and Me — Bhakti Sudhir Goswami
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“Who am I?”, “Where have I come from?”, “What my purpose is?”—human life is a chance to get answers to the identity questions.
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I exist—sat; I have awareness that I exist—chit; then: I exist for some purpose—ānanda—pleasure, happiness, joy, ecstasy.
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We are searching after amrita, which means “nectar” and by extension—“immortality”.
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“Just do it!” Why? “Because I am worth it.” “Total indulgence. Zero guilt.” Modern advertising and conscience.
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Humanism has pushed the idea of God out of the picture and put man as the center and measure of all things: “There is no God. There is no need for God. You are God.”
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Self-analysis: to do an honest assessment of yourself and say, “Yes, I am, in a sense, hopeless, helpless.”
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Humanistic sloganeering: monarch conception in mortal existence.
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To see yourself in terms of gender, nationality, age is not having a proper glimpse of yourself, and who you are.
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Spiritual culture is about recalibrating your position on the basis of your reality potential.
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We have unique spiritual forms and features, but being covered by layers of ego they are pervertedly expressed into this plane.
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What you are at present, under layers of acquired prejudice and false ego, that false self, cocooning and enveloping the actual self, is not the self that is worth of self-expression.
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What you are at present, under layers of acquired prejudice and false ego, that false self, cocooning and enveloping the actual self, is not the self that is worth of self-expression.